What does 'California Cool' mean when written on an invitation?
- Decidedly UNcool in California
Imagine yourself at an outdoor party. No rain is forecast…ever. The event stretches from the sunny, dry heat of the afternoon into a cool, breezy evening. There is undoubtedly some tempting body of water nearby and at least one of the guests is destined to take a seductive dip in front of everyone. You entertain the notion that tonight, that guest might be you.
'California Cool' is a little business made to look like pleasure. Look smart, yet definitely unbuttoned. Think green and wear organic. No shiny jackets nor shiny black shoes. Mix high and low. Sneakers with suits. H&M with designer vintage. You’re invited to roll up your sleeves because tattoos and fitness are welcomed here. Invest in a good pair of sunglasses. Facial hair? Yes. Chest hair? No. Pulling up in a sweet ride works too, because you don’t just drive your car in CA – you wear it.
California Cool means you don't really give a damn - but you still want people to notice. However you achieve that is up to you...just don't try too hard.